SEO for Contractors

SEO, or search engine optimization, is a complex topic. There are a lot of factors that go into improving SEO, from keyword research to backlinking to content optimization. It can be difficult for contractors to keep up with all the latest changes and best practices. That’s where we come in. We’re experts in SEO for contractors. We’ll help you understand exactly what goes into improving your website’s ranking on search engines. We’ll also show you how we can help improve your SEO so you can get more leads and grow your business.

What is SEO?

SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). It is done through optimizing the website content, structure, and on-page elements like titles, metatags, and anchor text, as well as developing off-page SEO tactics like link building and social media engagement.

The goal of SEO is to drive more organic traffic to the website, which can lead to increased brand awareness, higher conversion rates, and overall business growth. While there is no guarantee of a top spot on SERPs, a well-executed SEO strategy will put your website in a better position to compete for high-value keywords and reach your target audience.

Why Is SEO Important for Contractors?

As a contractor, you know that SEO is essential for getting your website and online properties to rank high on search engine results pages. After all, if potential clients can’t find your website, they can’t hire you for their next project. But with so many contractors competing for the same keywords, how can you make sure that your website stands out from the rest? The answer lies in investing in SEO.

By working with an experienced SEO agency, you can ensure that your website and online properties are optimized for the latest search algorithms. In addition, a good SEO strategy will help you to target the right keywords and phrases, making it more likely that potential clients will find your site. So if you’re looking to get ahead of the competition, investing in SEO is a must.

Generate More Calls and Traffic

As a contractor, your ultimate goal is to generate more calls and grow your business. While there are many ways to achieve this, one of the most effective is to invest in search engine optimization (SEO).

SEO is the process of optimizing your website for the engines, making it more likely to appear in the top results for relevant searches. When potential customers search for contracting businesses in your area, they are more likely to find your website if it is well-optimized.

And, since SEO and local SEO generally leads to higher-quality traffic, you are likely to see an increase in the number of qualified leads.

Success With Marketing Campaigns

SEO is important, but it’s even more important when you consider the impact that it can have on your other, non-SEO marketing campaigns. Have you ever tried running a radio advertisement for your contractor business?

When you invest in local SEO, you make it easier for your other marketing campaigns to have success. Running a local radio ad after investing in local SEO services will have better results when you know that your website is appearing when someone conducts a branded search.

A local SEO campaign can make sure that customers find you in the SERPs after hearing or seeing one of your ads. This makes investing in SEO services all the more crucial.

Local SEO Ranking Factors for Contractors

local seo for contractors

SEO is an important tool for any business that wants to be visible online, but it can be a complex and ever-changing landscape. A successful search campaign requires a solid understanding of how Google and other engines work, as well as a commitment to ongoing optimization and monitoring.

There are a variety of factors that can influence the success of a campaign, from the quality of the content to the relevance of the keywords. Local SEO services are also becoming increasingly important, as more and more customers use location-based search queries.

By taking the time to understand the changing landscape of SEO, businesses can ensure that their campaigns are always one step ahead.

Reviews & Reputation

seo marketing contractors

One of the most important factors in local SEO and digital marketing success is reviews. Positive reviews from happy customers can help to improve local SEO search engine rankings, while negative reviews can damage them. That’s why it’s so important for businesses to encourage their customers to leave reviews, and to monitor their online reputation closely.

By maintaining a positive review history, businesses can help themselves to achieve better local SEO rankings and attract more customers. We can help you monitor and improve your rankings.


Backlinks are an important factor in search engine optimization (SEO) because they influence the visibility of a website in Google search.

A backlink is a link from one website to another, and the number of backlinks to a website is a measure of the website’s popularity or importance. Google’s PageRank algorithm uses backlinks as one of the factors that determines a website’s SERP ranking.

Local SEO rankings are heavily influenced by backlinks because they signal to Google that a website is relevant and trustworthy. Backlinks are especially important for small businesses that are trying to compete in local Google search results.

By building high-quality backlinks, small businesses can improve their local SEO rankings and attract more customers.

Directory Submissions

contractor business directory submissions

One of the most important methods for a custom contractor SEO strategy is directory submission. By submitting your website to relevant online directories (like yellow pages) that appear in Google search, you can increase your site’s visibility and improve your chances of being found by potential customers.

In addition, directory submission can also help to improve your local SEO ranking. This is because many directories allow you to list your service area, which can help search engines to better understand your business and its location. As a result, directory submission is an important part of any SEO strategy for contractors and other local businesses.

NAP Consistency

One of the key components of SEO is NAP consistency, which stands for name, address, and phone number. It’s important to make sure that your business’s NAP information is consistent across all platforms, as this tells engines that your business is legitimate.

Furthermore, NAP consistency can also help customers to find your business more easily. Thus, NAP consistency is a key factor in SEO for contractors. By ensuring that your business’s NAP information is accurate and up-to-date, you can improve your SEO rankings and attract more potential customers.

Page Structure

First, it’s important to include your city or region in your title tags and meta descriptions. This helps Google and other search engines understand your location and deliver your website to local searchers.

Second, make sure your website is mobile-friendly. With more and more people searching the web on their phones, it’s vital that your site can be easily viewed and navigated on a small screen.

Finally, don’t forget to include calls to action on your website. Invite visitors to contact you for a free quote or consultation, and make it easy for them to do so by including your phone number and email address prominently on your pages.

By following these simple tips, you can give your local SEO strategy a boost and attract more customers in your area.

Content Creation

search engine optimization contractors

As anyone who has ever tried to create a website knows, SEO is essential for driving traffic to your site. But did you know that content can also have a significant impact on your local SEO rankings?

Here’s how it works: when you create new content, be sure to include high-volume keywords that relate to your business and location. For example, if you own a bakery in Los Angeles, you might want to use keywords like “bakery,” “Los Angeles,” and “pastry.”

By including these keywords in your content, you’re more likely to show up in SERPs when someone searches for businesses like yours.

And the higher you rank in the SERPs, the more likely people are to visit your site. So if you’re looking to boost your local SEO rankings, start by creating high-quality content that includes relevant keywords.

Service Pages

A service page helps Google and other search engines understand what a local business does and where it’s located. Without a service page, it can be hard for a search engine to figure out what a business does, and as a result, the business may not show up in Google results pages.

They also allow businesses to list their address, phone number, and hours of operation. This information is used by engines to determine whether a business is relevant to a particular search query.

As such, businesses with pages dedicated to their services are more likely to show up in local SERPs than those without. In other words, if you want your business to be visible in local search results and have success with SEO services, creating a service page is essential.

City Pages

Websites that are created specifically for a city or region are more likely to rank higher in local search results. This is because Google considers factors such as the physical location of the business and the keyword usage within the website.

As a result, city pages can play a vital role in boosting a website’s SEO rankings. In addition, city pages can also help to improve click-through rates and conversion rates.

By creating a city page for your business, you can ensure that your website has a better chance of appearing at the top of local search results.

Responsive Pages

contractor digital marketing

Website responsiveness is a critical factor in local SEO rankings. Google and other engines use a variety of signals to determine the ranking of local businesses, and one of those signals is website responsiveness. A good provider of SEO services will ensure that your website loads quickly and is easy to use.

In other words, if your website is not designed to be responsive on all devices, you could be at a disadvantage in the local search results. This is because responsive design is becoming increasingly important to users, who are more likely to visit websites that are optimized for their device.

Given the importance of website responsiveness, it is essential to ensure that your website is designed with this in mind. Otherwise, you could be missing out on valuable traffic and customers when it comes to SEO for contractors.

Common SEO Mistakes That Contractors Make

It’s okay–SEO isn’t for everyone. We want to take some time and let you know about some common mistakes that we see when it comes to contractors and SEO.

With this knowledge in mind, you can avoid these common mistakes when optimizing for keywords or hiring a company that does SEO for contractors.

Customer Service

local seo services

Contractors who provide poor customer service are likely to see a decline in business. Not only will unhappy customers be less likely to use their services again, but they will also be less likely to recommend them to others.

There are a few things that contractors can do to ensure that their customers are satisfied. First, they should always respond promptly to customer inquiries. Second, they should be clear and upfront about pricing, so that there are no surprises when the bill comes. Finally, they should take the time to answer any questions or concerns that their customers may have.

By providing good customer service, contractors can build a reputation for reliability and quality that will help them attract new business. They can also get the most out of their contractor SEO services.

Spammy Backlinks

One of the most important aspects of SEO is building links to your website. Backlinks are essentially votes from other websites, telling search tools that your site is relevant and trustworthy. However, not all backlinks are created equal.

In fact, using spammy or low-quality backlinks can actually hurt your website’s optimization and may even result in Google penalties. That’s why it’s important for contractors to be strategic about the links they build to their site.

The best backlinks come from high-quality websites that are relevant to your niche. For example, a general contractor might build links from home improvement blogs or real estate websites. Creating backlinks from spammy websites or using automated link-building software will only do harm in the long run, so it’s best to avoid these practices altogether.

When hiring a digital marketing company to conduct SEO for contractors, make sure that they won’t flood your site with spammy or low-quality backlinks.

No Directory Listings

Contractors who are trying to improve their SEO often make the same mistake: they forget to submit their business to online directories like yellow pages. This is a crucial step in improving your online visibility, as potential customers are often looking for contractors in these directories.

In addition, many of the top search engines use directory listings as part of their algorithms. As a result, submitting your business to directories can help you to achieve a higher ranking in the SERPs. While it may take some time to submit your business to all relevant directories, the effort will be well worth it in the end.

Unclaimed Google Business Profile

Google Business SEO is one of the most time-tested SEO strategies out there for general contractor services and other types of contractors, as well. It’s one of the most crucial marketing strategies that you can deploy.

Your profile will appear in SERPs when potential customers are looking for someone with your skills and services, so it’s crucial that it contains accurate information about your business.

Unfortunately, many contractors make the mistake of not claiming their profile, which can lead to lost business. If you haven’t claimed your profile yet, now is the time to do it.

Keep in mind that you’ll need to verify your business before you can make changes to your profile, but once you’ve done that you’ll be able to update your hours, add photos and offers, and more.

Claiming your Google Business Profile is a simple but essential step in marketing your contracting business – don’t miss out on potential customers by neglecting this important task.

Advertising Without Being Ready

custom contractor seo strategy

A common mistake that any contracting company is prone to make is jumping the gun when it comes to doing paid advertising.

Paid advertising can be a great way to attract new customers and grow your business. However, it’s important to make sure that you and your website are ready before you launch a paid advertising campaign. There are a few things you’ll need to take care of beforehand:

First, take a look at your website and make sure that it’s up to date and looking its best. Your website is potential customers’ first impression of your business, so you want to make sure it makes a good one.

Next, take a look at your web traffic and make sure you’re getting enough traffic before you start paying for ads. Otherwise, you might not get the results you’re hoping for.

Finally, create some strong ad copy and landing pages before you launch your campaign. You want to make sure that your ads are effective and that they lead potential customers to relevant, useful pages on your website. By taking care of these things beforehand, you can set yourself up for success with paid advertising.

Our Contractor SEO Process

At Lombardo Digital Marketing, we know what we’re doing when it comes to contractor SEO services. We have a proprietary contractor SEO strategy that prioritizes our clients and ensures they get the best results possible. Here’s some insight into our custom SEO strategies.

Website & Google Business Audit

The first thing that we do when we start any contractor SEO project is to establish a baseline. To improve your standing in the SERPs, we first have to know what we are looking at.

We’ll conduct a complete audit of your website, digital properties, and online reputation so that we can get a good idea of what needs to be done to get you in front of local customers more often.

Keyword Research

The next step in our contractor SEO playbook is to conduct keyword research. To optimize a website, we need to research keywords that we want to target. Typically, these keywords are what prospective customers will search for when they need to find a general contractor or other type of contracting business.

We’ll use these local keywords to conduct a successful optimization strategy on your website and Google Business profile.

Competitor Research

Next, we’ll take a look at your competitors. Any good SEO company will want to know what they are going up against when starting a project. Our SEO specialists will analyze your competitors’ sites to see what they are ranking for.

Once we know what we’re facing, we’ll be able to target the markets of other construction companies and general contractor businesses. This is a crucial part of our online marketing strategy.

Page Planning

With all of this information, we will now have what we need to start planning the various pages of your site. We’ll take into account all of the keyword research and other information that we have worked hard to gather.

Content Creation

One of the best ways to reach your target audience is to create content that is centered around long-tail keywords. Not only does this target long-tail keywords that are low-competition, but it also communicates that you are a reputable contractor by showing your high level of knowledge around local searches.


Now that you’re on the first page, you’re ready for the maintenance portion of your SEO initiative. We’ll monitor your rankings, backlinks, and reputation to make sure that you stay the top dog!

Why Choose Lombardo Digital Marketing For Your Contractor SEO Needs?

Digital Marketing Reputation

Our online reputation is pristine when it comes to providing digital marketing services to construction companies and general contractor businesses. A quick look at our reviews will tell you that we help contractors dominate their local market.

If you want to work with SEO specialists that have a pristine reputation and are ready to help our clients, then look no further.

Experience With Contractors

With years of experience helping contractors with their SEO efforts, we have all the tools that are needed to start gaining you new clients right away. When it comes time to work with a digital marketing team, make sure you choose to work with the best.

Search Engine Optimization Results

Our track record speaks for itself. We have been able to help countless contracting services and other contractors improve their business page, website traffic, gain insight with Google Analytics, and of course rank on the first page.

SEO Custom Package Affordability

Any general contractor or other contractor will want to know how affordable it is to hire us. We’re happy to share that we offer extremely affordable services to our business partners. Our packages start at just $99. So, what are you waiting for? Get in touch with us today.

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